跳到主要內容區塊

梁浩怡助理教授

o

梁浩怡
助理教授

研究室:  MA- 409
實驗室:  消費者與企業服務行銷實驗室,MA-403
Office hours: 二15:30-17:00 Tue 三15:30-17:00 Wed
電話: 02-2737-6739
E-mail:  hawyi@mail.ntust.edu.tw
最高學歷: 國立臺灣大學國際企業博士
研究範疇:  顧客服務行銷、B2B與通路行銷、CSR與善因行銷、數位行銷
講授課程:  行銷管理、品牌管理
現任:  臺灣科技大學企業管理系專任助理教授
期刊論文
2021 En-Yi, Chou, Haw-Yi Liang*, and Jiun-Sheng Chris Lin (2021), “Believe to go the extra mile: Exploring the influences of internal CSR initiatives on service employee organizational citizenship behaviors”, Journal of Service Theory and Practice, Vol. 31, No. 6, pp. 845-867 (SSCI, Impact factor = 3.415; Corresponding author)
2020 Haw-Yi Liang, Chih-Ying Chu, and Jiun-Sheng Chris Lin (2020), “Engaging customers with employees in service encounters: Linking employee and customer service engagement behaviors through relational energy and interaction cohesion”, Journal of Service Management, Vol. 31, No. 6, pp. 1071-1105 (SSCI, Impact Factor = 11.768; First author)
2011 Jiun-Sheng Chris Lin and Haw-Yi Liang (2011), “The Influence of Service Environments on Customer Emotion and Service Outcomes”, Managing Service Quality, Vol. 21, No. 4, pp. 350-372 (SSCI, Impact Factor = 3.100)
研討會論文
2019 Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2019), “Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior”, Academy of Marketing Science World Marketing Congress (AMS WMC), Edinburgh, Scotland, July, 2019
2018 Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2018), “The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees”, Academy of Marketing Science World Marketing Congress (AMS WMC), Porto, Portugal, June, 2018
2017 Jiun-Sheng Chris Lin, Haw-Yi Liang, and Chih-Ying Chu (2017), “Linking Employee and Customer Engagement Behaviors in Service Encounters: The Mediation of Relational Energy and Interaction Quality”, Academy of Marketing Science World Marketing Congress (AMS WMC), Christchurch, New Zealand, June, 2017
2016 Jiun-Sheng Chris Lin, Haw-Yi Liang and Chih-Ying Chu (2016), “What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention”, American Marketing Association Service Research Conference (AMA SERVSIG), Maastricht, Netherlands, June, 2016
學歷 / 經歷
2021 Postdoc Fellow, Graduate Institute of International Business, National Taiwan University
2021 國立臺灣大學國際企業所 博士後研究員
2014 攸泰科技股份有限公司 產品經理
2009 神基科技股份有限公司 產品經理