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Li-Huei Sheng

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Li-Huei Sheng
Professor（World’s Top 2% Scientists）
Office:  MA-Building 515
Lab:  Global Marketing Innovation, MA-505
Office hours: 二14:00-16:00 Tue
Phone: 886-2-2737-3285
E-mail:  msheng@mail.ntust.edu.tw
Education: PhD, University of Minnesota, Twin Cities, US
Research:  Future marketing, Global marketing innovation, International marketing, High-tech marketing, Consumer behavior, Digital marketing, Omni-marketing, circular marketing economy, 
MNCs' New Product Innovativeness, Breakthrough Innovations, Disruptive Innovations/Technologies, Reverse Innovation/Engineering
Courses:  Global Marketing innovation, International Marketing, High-tech Marketing, Internet Marketing, E-commerce, Management and Management Ethics, International Business Management, Creativity and Management
Conference Papers
2019 Innovation, Entrepreneurship, and knowledge Academy Conference, June 11-13, Verona, Italy.
2018 American Marketing Associaton Academy Conference, Boston, USA.
2017 American Marketing Association Academy Conference, San Francisco, USA.
2015 American Marketing Association Academy Conference, Chicago, USA.
2014 INFORMS, San Francisco, California, USA
2013 INFORMS, Minneapolis, Minnesota, USA
2012 Global Entrepreneurship Innovation Management Conference, Valencia, Spain.
   
  Articles in Books 
2005 Sheng, M.L. (2005).  Global Integrated Supply Chain Implementation: The Challenges of E-procurement.  In B. Unhelkar & Y. Lan (Eds.), Global Integrated Supply Chain Systems: Analysis and Design (pp. 83-96).  Idea Group Publishing: PA, USA
Research Projects 
2022 Ministry of Science and Technology, 111-2410-H-011-016-MY2
2020 Ministry of Science and Technology, 109-2410-H-011-009-MY2
2020 Ministry of Science and Technology, 109-2918-I-011-006
2018 Ministry of Science and Technology, ,107-2410-H-011-009-MY2
   
  Honors and Awards
2024 2024 World’s Top 2% Scientists
2023 2023 World’s Top 2% Scientists
   
Education / Professional Experiences
2014 Visiting Scholar, University of California, Berkeley, US, 2014 - 2015
2006 Visiting Scholar, Peking University, China
2005 Visiting Scholar, Beijing Foreign Studies University, China
2003 Assistant Professor, Hamline University,  Minnesota, US 2003 - 2008